Oatly: Comprehensive Exam

To complete my graduate studies at USC Annenberg, I completed an online Comprehensive Exam which tested my ability to research and create a professional body of work on a deadline.

My Comprehensive Exam focused on the brand Oatly and its oat-based food products. The news release and brand storytelling campaign focused specifically on a fabricated launch of an oat-based cheese.

To explore the project components, please click on the subpages below: