Sonia Yang

Portfolio

Writing Samples

Tower 28 Beauty SeasTheDay Eczema Cream

For my persuasive writing course, I created a product called SeasTheDay Eczema Cream for Tower 28 Beauty. This PR campaign includes a creative brief, press release, thought leadership piece, fact sheet, and FAQ document. 

PR535 Information KitDownload

Marvel Strategic Integrated Planning Deconstructive Case

For my Public Relations and Advertising Fundamentals and Strategy class, I dissected and analyzed Marvel’s She-Hulk by writing a case study in which I followed the Strategic Integrated Planning Model, indicating: (1) how the organization appears to have addressed each step of the process; (2) my own analysis and commentary on each step of their approach; and (3) possible alternatives to that approach.

Marvel Deconstructive CaseDownload

Minions: The Rise of Gru Strategic Integrated Planning Deconstructive Case

Just like the She-Hulk deconstructive case, I analyzed and dissected the movie Minions: The Rise of Gru. I looked at different strategies and tactics that helped target the Gen Z to make the movie go viral on social media.

Minions Deconstructive CaseDownload

Content Creation

For my improvisational leadership class, we had to use the experiences and information we gained throughout the semester to create a presentation profiling our own leadership style and abilities. With Anna Wintour as my favorite leader in the fashion industry, I made my own version of Vogue’s 73 Questions!