Writing Samples

Tower 28 Beauty SeasTheDay Eczema Cream

For my persuasive writing course, I created a product called SeasTheDay Eczema Cream for Tower 28 Beauty. This PR campaign includes a creative brief, press release, thought leadership piece, fact sheet, and FAQ document. 

Marvel Strategic Integrated Planning Deconstructive Case

For my Public Relations and Advertising Fundamentals and Strategy class, I dissected and analyzed Marvel’s She-Hulk by writing a case study in which I followed the Strategic Integrated Planning Model, indicating: (1) how the organization appears to have addressed each step of the process; (2) my own analysis and commentary on each step of their approach; and (3) possible alternatives to that approach.

Minions: The Rise of Gru Strategic Integrated Planning Deconstructive Case

Just like the She-Hulk deconstructive case, I analyzed and dissected the movie Minions: The Rise of Gru. I looked at different strategies and tactics that helped target the Gen Z to make the movie go viral on social media.

Content Creation

For my improvisational leadership class, we had to use the experiences and information we gained throughout the semester to create a presentation profiling our own leadership style and abilities. With Anna Wintour as my favorite leader in the fashion industry, I made my own version of Vogue’s 73 Questions!