Marvel Strategic Integrated Planning Deconstructive Case
For my Public Relations and Advertising Fundamentals and Strategy class, I dissected and analyzed Marvel’s She-Hulk by writing a case study in which I followed the Strategic Integrated Planning Model, indicating: (1) how the organization appears to have addressed each step of the process; (2) my own analysis and commentary on each step of their approach; and (3) possible alternatives to that approach.
Minions: The Rise of Gru Strategic Integrated Planning Deconstructive Case
Just like the She-Hulk deconstructive case, I analyzed and dissected the movie Minions: The Rise of Gru. I looked at different strategies and tactics that helped target the Gen Z to make the movie go viral on social media.