Oatly: Works Cited - Sonia Yang

News Release

Oatly Continues North American Beverage Portfolio Expansion with the Launch of Flavored Oatmilk Creamers. Investor Relations | Oatly Group AB. (2024, February 27). https://investors.oatly.com/news-releases/news-release-details/oatly-continues-north-american-beverage-portfolio-expansion

Infographic

The Full History of Oat Drink. Oatly I the Original Oat Drink Company. (n.d.). https://www.oatly.com/en-us/oatly-who#the-full-history-of-oat-drink

Mellentin, J. (2023, March 16). Oatly’s amazing result: sales up 12%, losses up 87%. NewNutrition Business. https://www.new-nutrition.com/nnbBlog/display/160#

oatly.com Website Traffic Demographics. similarweb. (n.d.). https://www.similarweb.com/

Sustainability Report: Oatly. Oatly I the Original Oat Drink Company. (n.d.). https://www.oatly.com/oatly-who/sustainability-plan/sustainability-report

Stieg, C. (2021, May 20). How Oatly went from a decades-old obscure brand to a $10 billion IPO. CNBC. https://www.cnbc.com/2021/05/20/oatly-ipo-how-the-swedish-oat-milk-became-popular-in-us.html

Yahoo! (2024, March 24). Oatly Group AB (OTLY). Yahoo! Finance. https://finance.yahoo.com/quote/OTLY/

Infographic Pictures

File:Oatly logo.svg. Wikimedia Commons. (n.d.). https://commons.wikimedia.org/wiki/File:Oatly_logo.svg

Oat Drink Extra Creamy. Oatly I the Original Oat Drink Company. (n.d.). https://www.oatly.com/en-ca/products/oat-drink/oat-drink-whole-2-8-1l

Salnikow, A. D. (2021, June 9). 🦄 The real unicorn: Oatly and how to disrupt the milk industry for good. LinkedIn. https://www.linkedin.com/pulse/real-unicorn-oatly-how-disrupt-milk-industry-good-alex-dilme-salnikow/

Brand Storytelling

Cohen, J. (2021, November 5). Apples-and-Honey-Baked Brie. Epicurious. https://www.epicurious.com/recipes/food/views/apples-and-honey-baked-brie

Oatfinder. (n.d.). https://oatfinder.oatly.com/

Yip, W. (2022, May 6). Are you a “hot girl with IBS?” — the TikTok trend raising awareness of common stomach problems. Business Insider. https://www.businessinsider.com/hot-girls-ibs-tiktok-trend-raises-awareness-stomach-digestive-issues-2022-5

Brand Storytelling Pictures

Allrecipes. (2023, July 12). Simple Macaroni and Cheese. Allrecipes. https://www.allrecipes.com/recipe/238691/simple-macaroni-and-cheese/

Bilow, R. (2016, August 18). Stare Longingly at These Pictures of Gooey, Gorgeous Cheese, Because You Can. Bon Appétit. https://www.bonappetit.com/recipes/article/gooey-cheese-pictures

Chicken Alfredo. Edeka. (n.d.). https://www.edeka.de/rezepte/rezept/chicken-alfredo.jsp

Cohen, J. (2021, November 5). Apples-and-Honey-Baked Brie. Epicurious. https://www.epicurious.com/recipes/food/views/apples-and-honey-baked-brie

French Baby Brie Cheese. igourmet. (n.d.). https://igourmet.com/products/french-baby-brie-cheese

Morocco, C. (2023, December 5). BA’s Best Lasagna. Bon Appétit. https://www.bonappetit.com/recipe/ba-best-lasagna

Oatfinder. (n.d.). https://oatfinder.oatly.com/

Oatly Instagram. Instagram. (2020, December 23). https://www.instagram.com/p/CJJmAMasXVc/?hl=en

Picnic. Thirsty Mag. (n.d.). https://thirstymag.com/Picnic-3208289.html

royalmix. (n.d.). Cheese Packaging PNG & PSD. PixelSquid. https://www.pixelsquid.com/png/cheese-packaging-1840881317999285356?image=G03

Sheehan, J. (2022, October 10). An Oat Lover’s Guide to All the Types of Oats. Bon Appétit. https://www.bonappetit.com/story/types-of-oats

Wilkie, K. (2020, January 28). Everything You Need to Know (and more) About Minor Figures Oat Milk! . Genius Equipment. https://www.geniusequipment.com/blogs/the-coffee-blog/minor-figures-oat-milk

SWOT Analysis

Bitter, A. (2023, May 1). A mysterious website exposed Oatly conspiracies and scandals. It turns out, the company was behind it. Business Insider. https://www.businessinsider.com/oatly-created-fck-oatly-a-website-detailing-its-scandals-2023-5

Fck Oatly. (n.d.). https://fckoatly.com/

The Full History of Oat Drink. Oatly I the Original Oat Drink Company. (n.d.). https://www.oatly.com/en-us/oatly-who#the-full-history-of-oat-drink

McDowell, M. (2018, December 18). There’s An Oat Milk Shortage, And People Are Paying Over $200 To Snag Some On Amazon. delish. https://www.delish.com/food-news/a25619874/oat-milk-shortage/

Mellentin, J. (2023, March 16). Oatly’s amazing result: sales up 12%, losses up 87%. NewNutrition Business. https://www.new-nutrition.com/nnbBlog/display/160#

Oatly (@oatly). Instagram. (n.d.). https://www.instagram.com/oatly/?hl=en

Oatly Announces Sweet Collaboration With Carvel®, One of America’s Most Beloved Ice Cream Destinations. Investor Relations | Oatly Group AB. (2024, January 22). https://investors.oatly.com/news-releases/news-release-details/oatly-announces-sweet-collaboration-carvelr-one-americas-most

Oatly on Instagram. Instagram. (n.d.). https://www.instagram.com/p/CyvgIQVqWPR/?hl=en&img_index=1

PA Media. (2021, August 6). Alt-milk maker Oatly loses trademark case against family-run UK firm. The Guardian. https://www.theguardian.com/business/2021/aug/06/alt-milk-maker-oatly-loses-trademark-case-against-family-run-uk-firm

Settembre, J. (2019, November 16). People are willing to pay nearly twice as much for plant-based milk. MarketWatch. https://www.marketwatch.com/story/health-conscious-people-are-willing-to-pay-nearly-twice-as-much-for-plant-based-milk-2019-07-17

Stuff We Sell. OATLY! (n.d.). https://us.oatly.com/collections/

Sustainability Report: Oatly. Oatly I the Original Oat Drink Company. (n.d.). https://www.oatly.com/oatly-who/sustainability-plan/sustainability-report

Why lactose-free is going to be massive in Asia. DSM Food & Beverage. (2022, June 13). https://www.dsm.com/food-beverage/en_US/insights/insights/dairy/why-lactose-free-is-going-to-be-massive-in-asia.html

Zimmerman, S. (2022, March 25). Strained oat supply pushes Oatly to raise prices, expand sourcing. Food Dive. https://www.fooddive.com/news/oatly-oat-supply-drought-canada-rail/620979/

Creative Brief

Bliss, J. (n.d.). Minor Figures — for being more funk than punk. The Challenger Project | The Home of Challenger Brands. https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-minor-figures

Oatly. (2024, March 1). Taking a bit of a break from this here platform. you can find us elsewhere on the internet (or in most grocery stores and coffee shops). Twitter. https://twitter.com/oatly/status/1763564854151938064

Tee & Frost. (2018, January 29). Brand of the moment: Chobani. Medium. https://medium.com/@TeeAndFrost/brand-of-the-moment-chobani-14256ad2ee82

Yip, W. (2022, May 6). Are you a “hot girl with IBS?” — the TikTok trend raising awareness of common stomach problems. Business Insider. https://www.businessinsider.com/hot-girls-ibs-tiktok-trend-raises-awareness-stomach-digestive-issues-2022-5

Oatly Works Cited Download