PR 524: Multimedia Content Creation for Brand Storytelling I

In my Public Relations & Advertising program, PR 524 is an introductory class that focuses on strategic brand storytelling—the process for developing effective content and the digital content creation tools used.

In this class, we honed in on strategic skills to create effective, engaging content across all categories (paid advertising, earned media, owned) that are vital in today’s communication ecology. We also examined strategies and tactics needed to be an effective brand storyteller including, digital content created for social channels, owned media and paid advertising.

Learning outcomes included:

Below you are able to view the projects I created in this class: