As the second part of the multimedia content sequence, PR 525 focuses on multimedia content, including image, audio and video creation to tell compelling stories to target audiences in support of brand and organizational goals. In this class, we were exposed to a wide variety of techniques and theories such as composition principles, framing, shaping light, creating emotion with music and color for brand storytelling.
Learning outcomes included:
- Access a brand’s competitive landscape
- Identify more advanced brand storytelling techniques
- Create multimedia content for diverse audiences using fundamental principles of persuasivemessaging, composition and production
- Demonstrate knowledge and technical proficiency on image/video digital content creation tools
- Explain basic data analysis of audience metrics for websites and social media publishing sitesand how to use the data for content creation
- Align audience brand behavior with multimedia content strategies
- Plan the implementation of a multiplatform content strategy for a communication campaign or project
Below you are able to view the projects I created in this class: