PR 525: Multimedia Content Creation for Brand Storytelling II

As the second part of the multimedia content sequence, PR 525 focuses on multimedia content, including image, audio and video creation to tell compelling stories to target audiences in support of brand and organizational goals. In this class, we were exposed to a wide variety of techniques and theories such as composition principles, framing, shaping light, creating emotion with music and color for brand storytelling.

Learning outcomes included:

Below you are able to view the projects I created in this class: